Going social : excite customers, generate buzz, and energize your brand with the power of social media

Resource Information

The work Going social : excite customers, generate buzz, and energize your brand with the power of social media represents a distinct intellectual or artistic creation found in St. Catharines Public Library. This resource is a combination of several types including: Work, Audio, Nonmusical, Sounds, Music.

Label

Going social : excite customers, generate buzz, and energize your brand with the power of social media

Title remainder

excite customers, generate buzz, and energize your brand with the power of social media

Statement of responsibility

Jeremy Goldman

Creator

• Goldman, Jeremy

Contributor

• hoopla digital

Subject

• Internet marketing
• Social media
• Customer relations
• Online social networks
• Social marketing

Language

eng

Summary

If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offer unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier

Accompanying matter

technical information on music

Cataloging source

Midwest

Form of composition

not applicable

Format of music

not applicable

Literary text for sound recordings

other

PerformerNote

Read by Joe Geoffrey

Target audience

adult

Transposition and arrangement

not applicable