Coverart for item
The Resource The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century, Jeffrey L. Cruikshank and Arthur W. Schultz, (electronic resource)

The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century, Jeffrey L. Cruikshank and Arthur W. Schultz, (electronic resource)

Label
The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century
Title
The man who sold America
Title remainder
the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century
Statement of responsibility
Jeffrey L. Cruikshank and Arthur W. Schultz
Creator
Contributor
Subject
Genre
Language
eng
Summary
MEET THE MAN BEHIND SOME OF OUR BEST KNOWN BRANDS We live in an age of mass persuasion. Leaders and institutions of every kind - public and private, large and small - must compete in a rowdy marketplace of images and messages seeming to come at us from all directions - in print, on radio and television, and on the Web. It wasn't always so. In the early and middle twentieth century, a handful of creative geniuses in advertising and public relations - J. Walter Thompson, Edward Bernays, David Ogilvy, Ray Rubicam, and others - launched their once sleepy industries into the very center of American life. And most of them point to one individual as the man who started it all: Albert D. Lasker. But Lasker - who resolutely hid from the spotlight - has remained an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, drawing on a treasure trove of previously unknown papers, have written a fascinating biography of one of the twentieth century's most intriguing figures. Lasker helped invent "reason why" advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands that are still with us today: Sunkist and Sun-Maid, Kotex and Kleenex, Puffed Wheat and Puffed Rice, and many others. But his impact went far beyond traditional advertising. Lasker was an energetic crusader against anti-Semitism. A public relations master, he engineered Warren G. Harding's successful presidential campaign, and designed the strategy that ended Upton Sinclair's bid for governor of California. As part-owner of the Chicago Cubs, he came up with the idea of a "baseball commissioner." He was the creative philanthropist who renamed the American Cancer Society and Planned Parenthood as he transformed them into prominent and effective organizations. And the Lasker Awards, for contributions to medical science, are sometimes referred to as "America's Nobels." His personal life was no less dramatic. The Man Who Sold America recounts the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements. This is the story of a man who shaped an industry and changed the way we look at our world. "The Man Who Sold America shows us the advertising industry well before the age of Mad Men..." "The Man Who Sold America pulls back the curtain and shows us a remarkable life spent shaping much of the world we know today."
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
Cruikshank, Jeffrey L
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by Walter Dixon
http://library.link/vocab/relatedWorkOrContributorName
  • Schultz, Arthur W
  • Dixon, Walter
  • hoopla digital
http://library.link/vocab/subjectName
  • Advertisers
  • Advertising
Target audience
adult
Transposition and arrangement
not applicable
Label
The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century, Jeffrey L. Cruikshank and Arthur W. Schultz, (electronic resource)
Link
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (1020 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781596597822
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11258780
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11258780
System control number
MWT11258780
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century, Jeffrey L. Cruikshank and Arthur W. Schultz, (electronic resource)
Link
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (1020 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781596597822
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11258780
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11258780
System control number
MWT11258780
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
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