Coverart for item
The Resource The Whuffie factor : using the power of social networks to build your business, Tara Hunt, (electronic resource)

The Whuffie factor : using the power of social networks to build your business, Tara Hunt, (electronic resource)

Label
The Whuffie factor : using the power of social networks to build your business
Title
The Whuffie factor
Title remainder
using the power of social networks to build your business
Statement of responsibility
Tara Hunt
Creator
Contributor
Subject
Language
eng
Summary
Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive. But what does this mean? And more to the point, how do you do it?While The Whuffie Factor traverses the landscape of Web 2.0 and shows how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let's throw a bunch of money at it. To which Tara Hunt says: "Stop! Money isn't the capital of choice in online communities; it is whuffie-social capital-and how to raise it is the heart of this book." In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections, and any recommendation you make will be seen as spam-met with negative reactions and a loss of social capital.The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
Hunt, Tara
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by Karen White
http://library.link/vocab/relatedWorkOrContributorName
  • White, Karen
  • hoopla digital
http://library.link/vocab/subjectName
  • Business networks
  • Social networks
  • Online social networks
  • Social capital (Sociology)
  • Success in business
Target audience
adult
Transposition and arrangement
not applicable
Label
The Whuffie factor : using the power of social networks to build your business, Tara Hunt, (electronic resource)
Link
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (540 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781400192212
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT10755269
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
10755269
System control number
MWT10755269
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
The Whuffie factor : using the power of social networks to build your business, Tara Hunt, (electronic resource)
Link
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (540 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781400192212
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT10755269
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
10755269
System control number
MWT10755269
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
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