Coverart for item
The Resource Marketing above the noise: : achieve strategic advantage with marketing that matters, Linda J. Popky, (electronic resource)

Marketing above the noise: : achieve strategic advantage with marketing that matters, Linda J. Popky, (electronic resource)

Label
Marketing above the noise: : achieve strategic advantage with marketing that matters
Title
Marketing above the noise:
Title remainder
achieve strategic advantage with marketing that matters
Statement of responsibility
Linda J. Popky
Creator
Contributor
Author
Narrator
Subject
Language
eng
Summary
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage, an approach to help cut through the clutter, stand out, and effectively build business. What's needed is a timeless framework-a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business-not just once, but time and time again
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
Popky, Linda J
Dewey number
658.8
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by Karen Saltus
http://library.link/vocab/relatedWorkOrContributorName
  • Saltus, Karen.
  • hoopla digital
http://library.link/vocab/subjectName
Marketing
Target audience
adult
Transposition and arrangement
not applicable
Label
Marketing above the noise: : achieve strategic advantage with marketing that matters, Linda J. Popky, (electronic resource)
Link
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (5hr., 45 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781469002408
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11576034
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11576034
System control number
MWT11576034
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
Marketing above the noise: : achieve strategic advantage with marketing that matters, Linda J. Popky, (electronic resource)
Link
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (5hr., 45 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781469002408
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11576034
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11576034
System control number
MWT11576034
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
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