Coverart for item
The Resource Guerrilla marketing weapons : 100 affordable marketing methods for maximizing profits from your small business, by Jay Conrad Levinson, (sound recording)

Guerrilla marketing weapons : 100 affordable marketing methods for maximizing profits from your small business, by Jay Conrad Levinson, (sound recording)

Label
Guerrilla marketing weapons : 100 affordable marketing methods for maximizing profits from your small business
Title
Guerrilla marketing weapons
Title remainder
100 affordable marketing methods for maximizing profits from your small business
Statement of responsibility
by Jay Conrad Levinson
Title variation
100 affordable marketing methods for maximizing profits from your small business
Creator
Contributor
Subject
Language
eng
Summary
In a sequel to his Guerrilla Marketing and Guerrilla Marketing Attack, Levinson offers a practical approach to his technique. He defines a weapon "as a method of communication or contact with customers and prospects designed to render service, improve quality, clarify benefits, enhance credibility, or make the customer or prospect feel good." Weapons studied include pricing, brand-name awareness, follow-up, speed, neatness, and credibility. This very practical guide should be consulted by both practitioners and students of business. All three books are recommended to public libraries with comprehensive business collections
Cataloging source
lbi
http://library.link/vocab/creatorName
Levinson, Jay Conrad
Dewey number
658.8
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
instruction
Music parts
not applicable
PerformerNote
Read by Barrett Whitener
http://library.link/vocab/relatedWorkOrContributorDate
1960-
http://library.link/vocab/relatedWorkOrContributorName
Whitener, Barrett
http://library.link/vocab/subjectName
  • Marketing
  • Small business
  • Advertising
Target audience
general
Label
Guerrilla marketing weapons : 100 affordable marketing methods for maximizing profits from your small business, by Jay Conrad Levinson, (sound recording)
Instantiates
Publication
Note
Compact discs
Capture and storage technique
digital storage
Configuration of playback channels
stereophonic
Dimensions
4 3/4 in.
Dimensions
4 3/4 in. or 12 cm. diameter
Edition
Unabridged ed.
Extent
6 sound discs (ca. 6.5 hr.)
Groove width / pitch
not applicable
Isbn
9780786158102
Kind of cutting
not applicable
Kind of disc cylinder or tape
mass produced
Kind of material
plastic with metal
Other physical details
digital
Publisher number
Z1795
Special playback characteristics
digital recording
Specific material designation
sound disc
Speed
1.4m. per second (discs)
System control number
  • lbu00121256
  • 770612
Tape configuration
not applicable
Tape width
not applicable
Label
Guerrilla marketing weapons : 100 affordable marketing methods for maximizing profits from your small business, by Jay Conrad Levinson, (sound recording)
Publication
Note
Compact discs
Capture and storage technique
digital storage
Configuration of playback channels
stereophonic
Dimensions
4 3/4 in.
Dimensions
4 3/4 in. or 12 cm. diameter
Edition
Unabridged ed.
Extent
6 sound discs (ca. 6.5 hr.)
Groove width / pitch
not applicable
Isbn
9780786158102
Kind of cutting
not applicable
Kind of disc cylinder or tape
mass produced
Kind of material
plastic with metal
Other physical details
digital
Publisher number
Z1795
Special playback characteristics
digital recording
Specific material designation
sound disc
Speed
1.4m. per second (discs)
System control number
  • lbu00121256
  • 770612
Tape configuration
not applicable
Tape width
not applicable

Library Locations

    • St. Catharines Public LibraryBorrow it
      54 Church St., St. Catharines, Ontario, L2R7K2, CA
      43.1603307 -79.2460639
Processing Feedback ...