Coverart for item
The Resource Fascinate : how to make your brand impossible to resist, (electronic resource)

Fascinate : how to make your brand impossible to resist, (electronic resource)

Label
Fascinate : how to make your brand impossible to resist
Title
Fascinate
Title remainder
how to make your brand impossible to resist
Creator
Contributor
Subject
Language
eng
Summary
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: - Which brand of frozen peas you pick in the case; - Which city, neighborhood, and house you choose; - Which profession and company you join; - Where you go on vacation; - Which book you buy off the shelf. Structured around the seven languages of fascination Hogshead has studied and developed - power, passion, innovation, alarm, mystique, prestige, and alert - Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating - and more successful
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
Hogshead, Sally
Dewey number
658.8001/9
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by the author
http://library.link/vocab/relatedWorkOrContributorName
  • Hogshead, Sally
  • hoopla digital
http://library.link/vocab/subjectName
  • Marketing
  • Advertising
  • Business
Target audience
adult
Transposition and arrangement
not applicable
Label
Fascinate : how to make your brand impossible to resist, (electronic resource)
Link
Instantiates
Publication
Distribution
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
spw
Content type MARC source
rdacontent
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (7hr., 39 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9780062445605
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
digital.
Publisher number
MWT11633758
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11633758
System control number
MWT11633758
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
Fascinate : how to make your brand impossible to resist, (electronic resource)
Link
Publication
Distribution
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
spw
Content type MARC source
rdacontent
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (7hr., 39 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9780062445605
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
digital.
Publisher number
MWT11633758
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11633758
System control number
MWT11633758
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
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