Coverart for item
The Resource Death to all sacred cows : how successful people put the old rules out to pasture, David Bernstein, Beau Fraser, Bill Schwab, (electronic resource)

Death to all sacred cows : how successful people put the old rules out to pasture, David Bernstein, Beau Fraser, Bill Schwab, (electronic resource)

Label
Death to all sacred cows : how successful people put the old rules out to pasture
Title
Death to all sacred cows
Title remainder
how successful people put the old rules out to pasture
Statement of responsibility
David Bernstein, Beau Fraser, Bill Schwab
Creator
Contributor
Subject
Genre
Language
eng
Summary
Three award-winning advertising executives prove that in business, Sacred Cows deserve to die.Don't get us wrong. While the authors have nothing against cows in general-they love steak-they do have a problem with Sacred Cows. Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example:-Always Trust Your Research. BANG. Research should be used to demystify decisions, not make them for you.-The Customer Is Always Right. BANG. Except in those instances when they are woefully wrong.-Always Focus on Solving the Problem. BANG. Focusing instead on the opportunity not only solves the problem but leads to more imaginative and lasting solutions.-Follow the Leader. BANG. Doing so only plays to his strengths, not yours. After all, he drives the category.-Focus on the Numbers. BANG. Great numbers are a by-product of great strategies.-Teams Create the Best Solutions. BANG. Team dynamics usually kill great ideas.-Internal Competition Leads to Better Results. BANG. It only leads to resentment.In this hysterically irreverent and wise book, Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorDate
1962-
http://library.link/vocab/creatorName
Bernstein, David
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by Johnny Heller
http://library.link/vocab/relatedWorkOrContributorName
  • Fraser, Beau
  • Schwab, Bill
  • hoopla digital
http://library.link/vocab/subjectName
  • Management
  • Corporate culture
  • Management
  • Corporate culture
  • Business
Target audience
adult
Transposition and arrangement
not applicable
Label
Death to all sacred cows : how successful people put the old rules out to pasture, David Bernstein, Beau Fraser, Bill Schwab, (electronic resource)
Link
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (240 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781400125845
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT10755562
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
10755562
System control number
MWT10755562
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
Death to all sacred cows : how successful people put the old rules out to pasture, David Bernstein, Beau Fraser, Bill Schwab, (electronic resource)
Link
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (240 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781400125845
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT10755562
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
10755562
System control number
MWT10755562
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
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