Coverart for item
The Resource Brand aid : a quick reference guide to solving your branding problems and strengthening your market position, Brad Vanauken, (electronic resource)

Brand aid : a quick reference guide to solving your branding problems and strengthening your market position, Brad Vanauken, (electronic resource)

Label
Brand aid : a quick reference guide to solving your branding problems and strengthening your market position
Title
Brand aid
Title remainder
a quick reference guide to solving your branding problems and strengthening your market position
Statement of responsibility
Brad Vanauken
Creator
Contributor
Author
Narrator
Subject
Language
eng
Summary
Branding is more than a great logo. A brand is the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation 5 elements that trigger brand insistence Turning brand strategy into advertising Online branding Private label brands Creating "category of one" brands Social responsibility, sustainability, and storytelling 60 nontraditional marketing techniques Metrics And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
VanAuken, Brad
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by Erik Synnestvedt
http://library.link/vocab/relatedWorkOrContributorName
  • Synnestvedt, Erik.
  • hoopla digital
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Trademarks
Target audience
adult
Transposition and arrangement
not applicable
Label
Brand aid : a quick reference guide to solving your branding problems and strengthening your market position, Brad Vanauken, (electronic resource)
Link
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (10hr., 45 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781469031156
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11461231
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11461231
System control number
MWT11461231
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
Brand aid : a quick reference guide to solving your branding problems and strengthening your market position, Brad Vanauken, (electronic resource)
Link
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (10hr., 45 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781469031156
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11461231
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11461231
System control number
MWT11461231
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
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