Coverart for item
The Resource Black ops advertising : native ads, content marketing and the covert world of the digital sell, Mara Einstein

Black ops advertising : native ads, content marketing and the covert world of the digital sell, Mara Einstein

Label
Black ops advertising : native ads, content marketing and the covert world of the digital sell
Title
Black ops advertising
Title remainder
native ads, content marketing and the covert world of the digital sell
Statement of responsibility
Mara Einstein
Creator
Subject
Language
eng
Summary
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Einstein, Mara
Dewey number
659.109
Index
no index present
LC call number
HF5811
LC item number
.E36 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Internet advertising
  • Subliminal advertising
  • Viral marketing
Target audience
adult
Label
Black ops advertising : native ads, content marketing and the covert world of the digital sell, Mara Einstein
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and Internet addresses
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
19 cm
Extent
244 pages
Immediate source of acquisition
LSC
Isbn
9781944869007
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • 1784536
  • 841723
Label
Black ops advertising : native ads, content marketing and the covert world of the digital sell, Mara Einstein
Publication
Copyright
Bibliography note
Includes bibliographical references and Internet addresses
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
19 cm
Extent
244 pages
Immediate source of acquisition
LSC
Isbn
9781944869007
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • 1784536
  • 841723

Library Locations

    • St. Catharines Public LibraryBorrow it
      54 Church St., St. Catharines, Ontario, L2R7K2, CA
      43.1603307 -79.2460639
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