The Resource Art & copy, Mongrel Media ; directed by Doug Pray, (videorecording)

Art & copy, Mongrel Media ; directed by Doug Pray, (videorecording)

Label
Art & copy
Title
Art & copy
Statement of responsibility
Mongrel Media ; directed by Doug Pray
Title variation
Art and copy
Contributor
Subject
Language
eng
Summary
The advertising industry in America exists in a paradox -- while it's all but impossible to go a day without being exposed to the work of leading figures in the advertising business, very little is known about the people behind the ads and the process by which they're created. Filmmaker Doug Pray offers a rare look inside the business of advertising in the documentary Art & Copy, in which he profiles a number of the most respected men and women in the ad game as they talk about their work, their motivations, and their views on the creative process. Pray's interview subjects include Lee Clow, who created memorable television spots for Apple's Macintosh computer and later their iPod MP3 player; Rich Silverstein and Jeff Goodby, who gave new life to the dairy industry with the "Got Milk?" campaign; Hal Riney, who helped put Ronald Reagan in the White House with his "Morning in America" TV spot; George Lois, who remade popular culture by coining the slogan "I Want My MTV"; and Mary Wells, the first woman to run a major ad agency and the creator of the "I (heart) New York" campaign
Cataloging source
lbi
Characteristic
videorecording
Dewey number
659.1
Intended audience
Canadian Home Video Rating: 14A
PerformerNote
Lee Clow, Jim Durfee, Cliff Freeman, Jeff Goodby, David Kennedy, George Lois
http://library.link/vocab/relatedWorkOrContributorName
  • Pray, Doug
  • Clow, Lee
  • Durfee, Jim
  • Freeman, Cliff
  • Goodby, Jeff
  • Kennedy, David
  • Lois, George
  • Mongrel Media
Runtime
89
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Creativity in advertising
  • Fantasy in advertising
  • Advertising
  • Copy writers
  • Documentary films
Target audience
general
Technique
live action
Label
Art & copy, Mongrel Media ; directed by Doug Pray, (videorecording)
Instantiates
Publication
Note
  • Title from container
  • For specific added features see container or interactive features menu while viewing disc
Color
multicolored
Configuration of playback channels
mixed
Dimensions
4 3/4 in.
Dimensions
other
Extent
1 videodisc (ca. 89 min.)
Medium for sound
videodisc
Other control number
629159041957
Other physical details
sd., col.
Publisher number
DVD 4195
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
  • lbu00095921
  • 659264
System details
DVD ; widescreen presentation
Terms governing use
For private home use only.
Video recording format
DVD
Label
Art & copy, Mongrel Media ; directed by Doug Pray, (videorecording)
Publication
Note
  • Title from container
  • For specific added features see container or interactive features menu while viewing disc
Color
multicolored
Configuration of playback channels
mixed
Dimensions
4 3/4 in.
Dimensions
other
Extent
1 videodisc (ca. 89 min.)
Medium for sound
videodisc
Other control number
629159041957
Other physical details
sd., col.
Publisher number
DVD 4195
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
  • lbu00095921
  • 659264
System details
DVD ; widescreen presentation
Terms governing use
For private home use only.
Video recording format
DVD

Library Locations

    • St. Catharines Public LibraryBorrow it
      54 Church St., St. Catharines, Ontario, L2R7K2, CA
      43.1603307 -79.2460639
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